Let’s Not Your Blog-Post Be Disregarded…!

If you enjoyed this post, share it! Google+FacebookTwitter

Have you ever thought about the consequence of your every blog-post?

You must be considering it being gone-through, right? But, it is only 40% of total visitors read each word of your blog and it is too when they find it answering their questions. Your blog must not resemble itself with your school time essay on cow. Today, you are sharing your knowledge to help industrial sector grow, hence, your services must help potential customers rather spoiling their quality time. Business’ first motto should be quenching the relative thirst of customer then to look for own financial profit.
blogWorld has nothing more to deal with paper and print information. Remember one thing, on today’s date, people may invest lakhs of cash on getting unlimited Internet service package but not a single penny to buy paper made leaflet. So, make your blog site one of lakhs of reason people start lamenting for, if it is not updated for a week. Here, you find some considerable points to let your blog- post not be disregarded.

  • Importance of headings, bullets and quotes: A monotonous write up always spoils the reading mood. It has never and ever satisfied any single reader till today. Though, innovation always calls for development, so is in writing field, likewise. If you break your topic into bullets or lists, it would always pick up the eyes in the first place. A book has always been read many times more than an essay type blog, why? It’s just because author always takes the things through self by delivering speech in active voice. Block quote always plays an agile role on reader’s mind.
  • Winding up blog under 1000 words helps more: Who else has time to read an epic write up? Everyone is in rush to earn more money so are you. Do take care of the words so as to not to consume much of your reader’s time and leave them informed yet. Playing with words is quite a brain game and especially in today’s time, people need one word to answer their long sentenced question. Make your blog very precise, contemporarily presentable and rich with information.
  • Overly installed images may divert your readers: Installation of reasonable amount of pictures certainly does better for your blog, but sometimes overly usage of pictures lets your key-contents be ignored. Your main focus should hang around the content to be gone-through. If, in this case, you start present pictures with every bullets or lists, people shall definitely miss out your contents. It has always been an apparent truth that images catch the eyes faster than contents written around.
  • A conversation-styled content helps create more interests on reader’s mind: Always try to include words “I” & “You” in the content. It helps making the content be more real than only informative. An experimental write up is always appreciated by the critics. Building content keeping “I” & “you” between helps attract more readers, because human psyche loves being involved in the discussion.
  • Make sure your fonts and space between lines are breathing: With the cutting-edge updates, why still to use bygone font style for your blog. Some consider that using bygone fonts still work better than all those new entries. But, the question is, why not to use? If you have in-depth knowledge with respect to color contrast between background and font, no one can overlook your content. A reasonable color contrast applied in whole content-design creates a grand impact over reader’s eyes. Other than this, gaps, likewise, play key role in attracting readers. Evenhanded gaps between lines and paragraphs create splendor and reading-humor among readers.
  • Conclude your whole story under the label “Conclusion”: If any one of your potential readers seems not in mood to read through the whole, make it simple for them by concluding your complete story under the last label “conclusion.” The heading “conclusion” must leave an enlightening hint regarding your blog.

Conclusion:
Your blog must be precise and broken under bullets or lists. It should be presented in an exquisite manner; for instance, color contrast must to be maintained with sensible gaps between paragraphs, likewise. After all this, blog is never supposed to be full-stopped without conclusion, what additionally speaks about the core theme of the entire blog but in brief.

If you enjoyed this post, share it! Google+FacebookTwitter

10 Types Of Content To Drive Crowded Traffic To Your Site

If you enjoyed this post, share it! Google+FacebookTwitter

Content marketing is the backbone of online marketing. Your service must require being well-designed on internet to reach not only targeted clients but also approach non-targeted, potential & global customers. With the respect to hoist the victory flag of your business you need a plate of delectable content.

Content is what tells the story of your business to a potential customer. Thusly, it is supposed to be healthy, not a show-off one. Only by using the toughest and barely heard off synonyms of a simple word, you cannot expect hale and hearty traffic to your business-site. Simply, accurate and transparent content always lures readers.
content marketigThroughout these years, there has been a myth that running a regular blog can get more traffic to any business, but it is quite having a wrong approach. Blog must to be run, but, what type of ‘writing-approach’ you must apply in it is the most important concern. A human psyche always hunts for something precise and unique just like an alike food your tongue does not afford every day. Human eyes too need fresh things to see and then brain to read.

A monotonous write-up with ‘barely found breaks between lines and paragraphs’ spoils one’s reading mood and he or she switches to the fresh and precise content of your rival by nature. To get rid of such on-going writing habits, why not to apply these 10 fresh tricks to your content. Now, do not need to scroll down so faster, as 10 points are reasonably briefed with important points what too do not comply with “must-haves” but “perhaps” instead.

“Perhaps, practicing these new-fangled scripting/content manners does better for your business.”

1.    A visual representation of business i.e. Infographic: The way an Infographic tells about the story of your business is simply flamboyant. A relevant picture with clear-cut data input has always been successful to shake the nerve of a visitor.

2.    Meme: The trend of Meme has gone viral these days. With the relevance of your business if you can come up with a customer-oriented Meme, it can also help your business get to an addition group of potential clients. A meme is always with respect to any celebrity-character is speaking about the exact service or products of your business.

3.    Videos: We all used to love giving power-point presentation to our classes, rather than writing on white-boards in front whole class. Here, it is almost kind of similar. You do not love being around all the clients with ready-speech, better to attach a video with supporting-contents below it. An accurate and precise video (might be an animated one) will certainly do best with respect to visitor’s understandings.

4.    Guides: Pick any current ‘online marketing friendly topic’ what you think your visitors might be having trouble with. Then, you shortlist all the important points with respect to the topic and put it into an amazing idealized content to help. A guide always attracts people, because a human psyche always searches to find something unique and to learn something new. Keep a designer for sure along with you to present your idealized content in a smart way.

5.    Book reviews: Always try to come up with intellectual reviews as a support to your content. How about dragging a book review to some of the contents? Yes! It would substantially make people consider your thoughts as established ones. Reviewing a book or a movie is a tough task and whoever else does it better is always considered as one of most knowledgeable minds.

6.    Remember to rant i.e. posting opinions: In the war of online marketing, there are numbers of techies emerging on daily basis. And, always remember one thing that your junior will bring about something better than present. Thus, posting a “strong and confident opinion” helps get you an established image throughout your business’ existence. If you’re not strictly confident with your opinion, everyone else is never going to pay heed to it.

7.    Retain information about any new products: Posting a product review helps you being considered as up-to-the-minute. To stay informed about every incoming product into the market makes your presence much brighter and confident to review the product makes you a time-honored businessman.

8.    How to: This practice quite similar to one of earlier points “GUIDE.” A question like How-to attracts visitors much faster. People’s minds always nurture a question like How-to with a hope to track down satisfactory solutions. Thus, picking up a hot and boiling topic from contemporary market situation is not at all a troublesome job. But, make sure your answers are comprehensive to your visitors.

9.    Lists: Do not ever forget starting your content with numbers. Hey! Check out, you are reading a blog with “List” too. Lists mean preparing content in numbering manners. “10 types of content to drive you crowded traffic” must have captivated your eyeballs at one glance that’s why, you have even reached to this point, so why not to apply such habit in your business-content as well.

10.    Case study: People always love to read the other’s experience. A practical experience is always luscious. Thus, why not to put a real case study as a support to any of your content. It would certainly add realty. Make the important notes of your case study and put in such manners in order to make people believe that you are the one who has actually experienced “what you now wish your visitors to experience.”

Conclusion:
As it has already been mentioned above that, there would not be much of “must-haves” so, here it is not too. These writing practices are definitely not-so-difficult to start at this right moment. These are very regular and ordinary writing applications, which will give your business a boost right through your content. Good Luck!

If you enjoyed this post, share it! Google+FacebookTwitter

Find Some Fresh And Friendly Ways To Brand Yourself Amidst Your Busy Schedule

If you enjoyed this post, share it! Google+FacebookTwitter

Time never listens to your voice. It keeps on flowing in its own immortal pace. Life has turned out to be a never stopping treadmill, leaving you with no-second to take a long sigh and watch your preferred TV show. How come, then, amidst of such busy schedule you will be able to brand yourself. It seems almost next to impossible, right?

Look, ‘task performance and ‘branding yourself’ stand on diametrically at opposite edges. If you only stick to the bygone adage, “good performance results in more work” then you are completely wrong. Time has changed; and now it’s the branding and performance which works in tandem to bring success.unnamedBranding is something you always need to perform right after you wake up and before going to bed at night. If you can’t spare time for proper way of branding, you do not have to worry about. You can go for sluggish way of branding too. That would only need a regular mind-set of yours what would let you brand yourself ever so amidst busy schedule.

Ordinary ways of branding techniques shall definitely leave you with bright smile on your face:

• Spare ½ an hour to assist others: During this Internet dominant era, you are facilitated with easiest platforms to help others by demonstrating your actual inner qualities. Make the best use of ‘Forums.’ By the every passing day, forum pages are being developed for open discussion with intent to help each other out in this internet marketing epoch. By inputting your views and recommendations you can go up with recognitions. Your valuable and profit-making suggestions would naturally get you recognitions.

• Never feel hesitated meeting a fresh face every day: It is not at all a tiring work to do. While walking out of your office building for a tea-break or going to take your car out of parking area, try to catch a reasonable person with an engaging topic, what you think he or she might be interested in too. People often start feeling annoyed when they get to know that you are trying to direct him or her into your business. Let this not be happened by picking up a fresh talk.

• It’s a world of media, better to be in touch with them: It is always interesting to click on newspaper sites right after you wake in the morning; but what makes you stand apart is to develop a habit of penning-down your opinion, criticism and maybe your request to them. That would obviously add another wing of recognition to the crown of your business acquaintances circle.

• Spare 1 hour daily to perform for your own blogging: At this point, you might feel a little bit lethargic to open up your blog site and work on that daily. But, that’s of course a better way rather than spending 5 hours consistently to participate once in a week. All you need to do is to keep a cup of tea or chilled juice by the side our desktop and comment-down for your blog. Only one comment daily would bring out great results.

• Shortlist your acquaintances in your own business circle: Yes! It is never so big. Try to increase the number of your acquaintances within your business circle daily. By this time, you must be having profiles on LinkedIn, or any other leading social networking platforms, but you rarely think about getting connected with an unknown or maybe you do, but not regular. Make it as your habit and try to catch up with new one on the context of friendly topic maintaining the promptness.

CONCLUSION: There is nothing much to speak about this. Being a business owner, you better know the tactics and right skill to start talking to whoever you meet on your path. Branding requires to be established on the basis of your growing social contacts. The more you approach unknown figures the better acknowledgment you pull together for your business. These are the simplest habits you must start adopting.

If you enjoyed this post, share it! Google+FacebookTwitter

Top Digital Marketers to follow on Twitter

If you enjoyed this post, share it! Google+FacebookTwitter

We always look to know more about SEO, SMO, email marketing, Google Adwords etc… The online marketing industry is full of marketers who speak always about something that will help us improve our skills and experience.

There are so many people who give advices, the question is to know who we should really listen to and follow. Thus, it is important to find the best leaders or entrepreneurs who will really help and give the good ideas that are really going to improve our skills and make a difference.

I am myself always looking to get some new information because I always need to stay tuned with online marketing industry. This is why I encounter the same problem: who to trust, who to believe, who should I hear out and follow.

Today i m going to share some of the best leader names and their social profiles. I personaly follow and you might start to do as well if you are not yet one of their followers:

Matt Cutts: @mattcutts
Google’s “Head of web spam team” with 331,036 followers

@mattcutts

Matt Cutts is not a marketing person himself. He is the head of web spam team at Google. He fights the companies or individuals who try to use different spam techniques to get higher ranking on Google search engine result page. Of course, he speaks about SEO and what is allowed by Google to improve ranking. This literally means what is effective and safe to bring websites to the top. Therefore, I would highly recommend following him on twitter.

Rand Fishkin: @randfish
Founder of Moz with 162,480 followers

Rand Fishkin

Rand Fishkin is founder of MOZ. Until last year, MOZ was SEO MOZ. SEO MOZ was one of the most successful SEO firms. They offer a real proofed knowledge around SEO with software and tools to help experts and SEO companies improve website ranking, from basic techniques to tracking.

Rand always speaks and shares his ideas. He offers outstanding videos once a week and they are available through MOZ website or his profile. He is a real source of very helpful information to improve website performance, both ranking and traffic.

Neil Patel: @neilpatel
Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISS metrics with 110,789 followers

Neil Patel

Neil Patel is one of the top 10 online marketers according to Forbes. He is simply great. He always shares his ideas on his blog Quicksprout. He is probably a very busy person but new posts are always coming. Each week are coming new ideas and tricks that will help you improve your marketing plan, ranking, traffic, sales. You should really follow him on twitter to be aware of his new posts.

Danny Sullivan: @dannysullivan
Founding Editor, @MarketingLand & @SearchEngineLand with 375,912 followers

Danny Sullivan

Danny Sullivan is one of the most well known people in the industry of SEO. He is helping from years webmasters by sharing his ideas and explaining how work search engines. Every Tweet is going to give you a new idea and improve your thinking about search engines. Check his latest tweets and be sure to get the latest information and advices about online marketing.

Vanessa Fox: @vanessafox
Vanessa Fox Consultant, blogger, Author with 38,512 followers

Vanessa Fox

Vanessa Fox is a blogger, author and search engine consultant. She wrote a book “Marketing in the Age of Google”. She is known as one of the “Top 100 Seattle Women in Seattle Tech“. She always writes posts about the SEO industry and gives a practical insight over Google.

 
Brian Clark: @brianclark
Brian Clark is the founder of copy blogger with 161,985 followers.

Brian Clark

Brian Clark is a great writer and this is why his blog is both really very informational about SEO industry & SMO, content marketing etc and very enjoyable… He definitively belong to the must-follow group if you want to get latest updates and tips about SEO, SMO, content marketing.

If you have some more ideas and profiles of other top online marketer then please let me know and i will add them in my list.

If you enjoyed this post, share it! Google+FacebookTwitter

How to get ranking in 2014?

If you enjoyed this post, share it! Google+FacebookTwitter

As we all know Google keeps updating algorithm and the old SEO techniques are not helping any longer. In the old days, we were just focusing on creating backlinks and it was enough to get higher ranking in Google. Today, it is really different and the SEO work needs to target the website more broadly to improve its ranking.

Together, what should we do and how should we do it? Firstly I would say to focus on the ON page optimization for each website and do it very carefully. This means creating meta tags, alt tags, heading tags, interlinking etc. They are very important factors to improve a website ranking. After the ON page optimization, of course comes the OFF page optimization. A great care must be placed in the quality of the backlinks. They must come from good websites, i.e. whose content is not duplicate and is valuable.

Where should we focus on while optimizing a website?
ON Page SEO
1. Keyword Research: The keyword research is one of the most important parts of SEO. The keywords have to be selected smartly. They must not be too broad andthe safest option is to try selecting keywords that are less competitive. While keywords with too much competition are bad, keywords no one searches for are bad as well. You still want to be able to generate a large amount of traffic.

ON Page

2. Creating Title & Description Tags: Creating meta tags i.e. title and description Tags for each page is a tough job. You must think twice before creating it. Before starting creating tags, you must have your list of keywords and attribute each of them to a specific page. Look carefully to know which keywordis best suited suitable which page. While doing this, you must not forget to distribute the keywords on the pages:The keywords with high competition first and the keywords with low competition last. Finally, while creating meta tags remember they must be unique for each page. Keep each keyword to one specific page and do not put the same keyword on another page.

3. Optimizing Heading Tags: Heading tags really help to improve the website ranking. They help focus on the keywords that are the most valuable i.e. able to drive more traffic on the page. They are different headings to use (H1, H2, H3) according to the keywords. Try to promote the page with 3 to 5 keywords. According to the keyword search, you already know which keyword is going to drive more traffic. Thus, you must use H1 for the top keyword of the page and H2 & H3 for the other keywords. Remember each page must have only a single H1 tag. In contrast with a H1 tag, H2 and H3tags can be used several times in the page.

4. Content Optimization: Today content is king in SEO. It means that any content will not do the trick and improve the website ranking. The content must be unique content on each page and it must be well written i.e. without spelling or grammar mistakes. I am talking based on my experience here; each time I updated the content of a page, the page moved up. Of course, the content must match the page and use the top targeted keywords. Do not hesitate to use Strong tagson some keywords to emphasize them.

5. Internal Linking: Internal linking indicates to search engines which pages of the website are more valuable and of course it helps improving its ranking. Additionally, It helps the visitors to navigate from one page to another easily. You must use a top keyword of the page linked as a hyperlink on the linking page to help increase the ranking of the linked page. Remember to do internal linking carefully. The keywords and linked pages must be relevant otherwise it is going to harm your website. Avoid doing too many internal links on one single page; stick to 3 links (or less)on a single page.

6. Image Optimization (Alt Tag Optimization): Having alt tags for the targeted keywords help to getting higher ranking. It also helps to get images ranked in the image search. Together, with correct names or keywords,not only you can help increasingthe website ranking but you can gain traffic from the images.

7. URL Structure Optimization: The URL structure is important to get ranked in search engines and URL structure optimization must not be underestimated.

For example,http://www.yourdomainname.com/1833.htm
The product/category name appears as a number. If you can use in the URL one of the targeted keyword, it will help getting higher ranking. See here the optimized URL: http://www.yourdomainname.com/seo-services-company.htm.

OFF Page SEO

OFF page optimization is the second part of SEO where links are created. Different ways must be used to create backlinks in order to improve website ranking. Creating backlinks requires being careful. All the links must be coming from relevant websites and must not use your exact keywords as anchor texts. Try to get backlinks for 15 to 20 % of the keywordsand use your brand name, domain name, and your own name as anchor texts to get backlinks. As said before content is king, this is true for website content and for content posting. Quality content is the key. Write unique content around your topic of expertise. Content must be interesting and give a lot of information to users. Any post that is genuinely trying to help people to learn and solve their issues will be loved, commented, and shared. When people start sharing your post, it will give a lot of value to the post and increase the quality of backlinks from this post to the website.

1. Blogging: Blogging is one of the most effective ways to promote website/blog and increase traffic. Most of the bloggers create blogs and earn money using their blogs. There are many free platforms to create blogs around (WordPress, Blogger, Tumblr, Medium, Svbtle, Quora etc.) and post content. Creating a website blog to post content will greatly help gaining website backlinks. You must create blogger profiles and post content regularly to get quality backlinks. Remember all content must be unique, no copy &paste are allowed.

2. Guest Posting: Doing guest posting boosts social recognition and givesgreat benefit to website, business and brand. Guest posting helps getting high quality backlinks and promote the brand name online. Guest posting helps buildinga relationship with other bloggers and entering the blogger community is a must. Guest posting also helpsgetting feedback from outside and helpstesting both writing style and accuracy.Of course, good guest posting can help reaching new customers. The social benefit with guest posting is great and Google likes social. I strongly recommend guest posting.

3. Forum Discussion: Forum discussing is a good way to get in touch with other online users and to learn from them. I have tried it and I use it a lot. I can say I have learnt a lot from forums. When an issue or question comes in, forums discussion websites are great to obtain an answer fast or at least to open the discussion. Many users come with their own view and share their experience. Beside the personal growth, it is an excellent place to gain good quality of backlinks.

4. Article Submission: Posting articles is a good way to get traffic and backlinks if posted on top article websites. Once again, the hard part is to write and post unique articles and the trick is to post only on top websites. Personally, I gave up posting the same article 10 times. Now, I use each article once onone website such as Ezinearticles or some other top articles websites.

5. Press Release Submission: Submitting press release will help to get visitors on your website and bring more customers for your business. The key feature of a good press release is to help people discovering a company or a new product/service. Of course, good press release directories help building quality backlinks, improve website ranking and increase website traffic.

6. Image Sharing: Image sharing/posting is a good way nowadays to bring traffic and promote business products/services on the Internet. Let people know about your business and your products with sharing websites. The trick is to create nice photos that will attract people and engage them enough to share it. Great photos will appear in Google image search too, help gain traffic and backlinks.

7. Profile Creation & Promotion: Creating user profiles of different websites where you can give your opinion helps establishing yourself as an expert, helps increasing your social recognition and get quality backlinks. The trick is to create a profile page, not only put there the URL of your website! You must work on your profile description; you are selling yourself here as an expert. A visited and appreciated profile makes the backlink more valuable and your website ranking faster.

These are the points I believe to be today the most important to work on to improve our website ranking. Good luck.

If you enjoyed this post, share it! Google+FacebookTwitter

Massage Your Piggy Bank With SEO Services From India

If you enjoyed this post, share it! Google+FacebookTwitter

The journey from a display on a website to a sale is a long journey. Internet marketing is a way to shorten it and India is one stop you should investigate to save money.

Popping a website on the Internet is the first step of a long, very long journey. No matter how beautiful your site is the Internet is a vast world where beauty gets lost. Competitors are here and to be honest, they are not all ugly. Your site will need much more than a cute design to succeed on the web. A website becomes popular when it combines aesthetics with usability and usefulness. It requires teamwork to create an electronic masterpiece. Hold on… Aren’t you forgetting something? Online visibility is the missing piece.

With time, your pretty website both user-friendly and informative will probably make its way through the Internet but time is money. Your site would greatly benefit from a little help to shine in front of people’s eyes as fast as possible and to achieve its goal. Indeed, the ultimate objective is not to shine but to inform visitors and help you sell your products and/or services. Anyone starting with a website is aware of the importance of having his/her site sitting in the golden top 10 positions on the result page to gain traffic and get the chance to sell. Internet marketing, or more precisely search engine optimization, is not a secret tool to increase website ranking but everyone is facing a dilemma: should you give SEO to a local company and suffer from a prohibitive rate? Or should you outsource SEO to an Indian company for a much lower cost and take the risk of hiring a so-so company? You surely would like to avoid slaughtering your piggy bank and you do like the sound of cheap SEO “made in India”!

Take a big breath; SEO India is not synonymous of poor services and you should at least not reject the idea. You may be lucky and find the SEO Company India that will change your website ranking and stay at your side for a long time. You have to be cautious when you investigate for a SEO company regardless where the company is from. Fortunately, the few first emails you will exchange will tell you a lot about the company and the quality of the services they provide. When you look for a SEO provider in India, more than ever you must ask questions and pay attention to the answers, and not be fooled by pretty copy-pasted phrases. There is no other rule than caution and you have to go in the direction of your gut. When you are certain you will get good SEO services from India, the cheap rate can save your wallet from the financial assault of a local SEO company. SEO outsourcing is not a Russian roulette game. Most of the time Internet marketing services do not bind you to a company and as long as you keep an eye on what is going on at the beginning, you have nothing to fear. Don’t hesitate to give it a go.

 

If you enjoyed this post, share it! Google+FacebookTwitter

When SEO Turns Towards Semantics, Your SEO Company Must Do Too

If you enjoyed this post, share it! Google+FacebookTwitter

Until very recently, the idea was defining your keywords. Today, your keywords must define the idea. Semantic revisits SEO India.

semantics

“Semantic” is a word we see popping in every piece of SEO news these days. However it is not a new word. We all know it refers to the meaning of the language. Why does SEO think about becoming meaningful? Was it not before? Search engines define the search rule. When they change the rule, SEO must follow. Semantic SEO finds its root in Google Knowledge Graph, the most evolved method of answering questions. The time to simply match the keyword of the query with pages holding the keyword is gone. It is now time to solve queries. Any search query can be divided in two main steps: the first is to understand the query and the second is to answer it. While Google is an expert at retrieving data, it must understand the precise questions in order to pull out the right set of data.

A very good example we can use to illustrate the difficulty of understanding keywords is translation. A great majority of words cannot be translated properly if they are placed out of context. In daily life, we do not use keywords but sentences to avoid confusion. We (Google users) are often well aware of ambiguity and we play fairly. We combine keywords to help Google identify the aim of our query. When we were not precise enough in the query and the results are not what we really meant, we can formulate the query again. Where is the evolution then? The language did not gain its complexity overnight…

Until recently Google was ignoring the intricacy of the vocabulary. The retrieval system was straightforward: if you would say “car”, you would get the 10 best answers matching the “car” query. Today Google gives another dimension to its algorithm with semantics. Indeed, Google has a second thought on your query, broadens it and does not discard as much data as before. Now, if you would say “car”, Google would understand you used the keyword “car” but you could have used the words “auto” or “automobile”. Therefore, the result page would not be limited to “car” but would be extended to your intend behind the keyword. The incidence of Google’s new skill becomes evident on SEO Services India. The keywords you embedded in your page in the past have lost their value as single units. They must grow around the idea in order to feed Knowledge Graph. They are here to make sure there is no ambiguity around your page and they must help you transform your business into an entity. Semantic SEO will now put the emphasis on your specialty using the semantic variants of your keywords and bring your site to the result page for your keywords and their variants. Ask your provider of SEO India or contact us at

If you enjoyed this post, share it! Google+FacebookTwitter

DIY: Get SEO Consulting to Go It Right

If you enjoyed this post, share it! Google+FacebookTwitter

The world can be divided in 3 categories of people: the ones who knows; the ones who do not know and know they don’t; the ones who do not know but think they do. Although it sounds a little defeatist, the last category is quite hopeless. There is not much to do about it. However if you are reading this blog, you belong to the promising second category!

seo consulting

The second category “I do not know and I know I don’t” can be divided in 2 sub-categories: people who are happy to delegate the task and who would not bother about learning about it (this is what I would personally do with any sewing duty!) & people who are eagerly keen on learning what is going on. This post is especially designed for these people. If you do not know much about SEO and you would like to know more about it, you can opt for SEO Consulting. The advantage of this option is to help you go in the right direction and focus on the points that really matter. When you get started with consulting, your SEO Company will examine thoroughly our website to identify both positive and negative points.  Out of the 200 factors Google is studying to get your website entering in the top 10, you might think about a gigantic list. Fortunately, the list you can really work on is not so long and plenty of SEO tools can help you to check some points once in a while.

Indeed, some factors are not under your control. We can cite for example the age of the domain, the browsing history and the geolocation of the Internet users. Some factors can be fixed once for all.

  • The 301-redirect must be fixed as soon as possible.
  • The domain extension is something you could think of if the domain is still available.
  • The period for which your domain is registered could easily be extended.
  • We can also insist on the geographic location of your hosting server, that is best to match with the geographic target you aim for.
  • Sitemaps are quite easily done and/or updated and can make a big difference.

These are simple little tricks to have your website ready for hard core SEO!

It might be wiser to get this covered by SEO Services India. There are plenty of SEO companies offering well-balanced SEO packages to build up online visibility progressively. SEO India does not have to be full serviced and you do have the option to keep some bits for yourself. Talk to your SEO company today and check out your options to grow your site.

If you enjoyed this post, share it! Google+FacebookTwitter

Google Algorithm: A cup of backlinks, a spoon of keywords and a pinch of tags.

If you enjoyed this post, share it! Google+FacebookTwitter

The Internet is flourishing with exhaustive analyses studying how well each SEO factor correlates with the actual ranking. The ultimate idea behind is to be able to dissect Google algorithm and find out which factors are the most important to get ranked.

All right, a little bit of math is required here to go further. The optimal correlation equals 1 and this basically relies on the perfect collinearity of two vectors in one plan i.e. two things that evolve at the same pace. To take a very simple and concrete example, collinearity corresponds to the little formula you use when you are cooking. If the recipe book mentions 8 apples, 2 eggs and 1 cup of flour for 4 people, you should use 16 apples 4 eggs and 2 cups of flour for 8 people.

The mathematical rational behind studying ranking factors does seem quite straight forward, isn’t it? What is the recipe to get ranked #1? Why does it sound to me so wrong mathematically then?

First, we know the impact of some ranking factors is not linear. It means that the saying “the more, the better” is not true. Let’s take one example with keywords. Matt Cutts said it clearly: 1, 2 or 3 times a keyword will increase the chances to rank well because it is confirming the topic. Then there is a plateau phase where you could say few times the same keyword, it would not change anymore the ranking. Finally, after a certain threshold, a keyword becomes deleterious to the ranking because it is spamming.

Second, we know the ranking factors are not independent variables. For example, we can see backlinks. Not only the same “bell shaped” relationship between backlinks and ranking applies, but also the number of backlinks is weighted by others factors such as the numbers of referring domains or the relevance of the domains. “One thousand links from one single domain” has virtually no value compared to “one single link from one thousand domains”. And what would be the outcome if you would have one thousand domains, but 900 of them would be irrelevant to your field?

Third, a correlation looks at 2 dimensions, one pair at a time i.e. like a recipe where each ingredient goes linearly with the number of people you wish to serve. The ranking algorithm does seem a little more complicated than ranking = function (ranking factor X), doesn’t it?

Finally, we do not even know how many ingredients are in Google secret recipe.

Together, if you think about the numbers of variables, the outcome of each variable becoming either positive or negative as it grows and this being affected by the surrounding variables, you can know immediately that the interpretation of such data is close to impossible. The Google ranking algorithm is not a cooking recipe.

Socrates said “the only true wisdom is in knowing you know nothing” and it is time to tell the truth: unless you are one very special Google staff member, you do not know what is going on, and you can only guess…

If you enjoyed this post, share it! Google+FacebookTwitter

Google Update: Penguin, the Return

If you enjoyed this post, share it! Google+FacebookTwitter

Google Update News: Penguin 2.0, the small brother of Penguin 1.0 has hatched on May 22th, 2013. The white and black animal is younger but gets tougher. Yes, Penguin 2.0 is not a Penguin 1.0 with a new haircut (i.e. a little refresh), this is a new brewed Penguin (i.e. an update).

The new Penguin is getting way smarter at catching web spamming and it already made few victims among specific industry niches such as porn and gaming. However, it would be too simplistic to think these niches are only super spammy and the penguin got mad.
While the rest of the world is starting to breathe again, the famous search engine specialist, Dr. Meyers from MOZ, pointed out that the anger of the bird was quite unpredictable. Some cues trigger its madness in some industries, while the same cues seem to let him quite pacific in other industries.

Needless to say that this is enough to suspect the updated algorithm to have “acquired” a higher degree of integration. The bird is getting sneakier. Of course, innocent victims won’t let it bite too hard and Google will surely have to train it further to prevent such unsuitable behaviors in future.

With such a cranky animal, it is important to stay away from its beak. To avoid awakening the beast, Matt Cutts, the official penguin caretaker at Google, suggests following the regimen he advised for all penguins.

  • Friendship cannot be bought – do not succumb to link sales,
  • True friendship is rare – exchange links with moderation,
  • Friendship is honest – linking pages must follow PageRank,
  • Only close friends can judge well – keep your links in your industry niche.

It is also important to remind the overall ideal of penguins. They actually share the same dream with pandas: making the SERP a better place for users’ pleasure.

If you enjoyed this post, share it! Google+FacebookTwitter