When SEO Turns Towards Semantics, Your SEO Company Must Do Too

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Until very recently, the idea was defining your keywords. Today, your keywords must define the idea. Semantic revisits SEO India.

semantics

“Semantic” is a word we see popping in every piece of SEO news these days. However it is not a new word. We all know it refers to the meaning of the language. Why does SEO think about becoming meaningful? Was it not before? Search engines define the search rule. When they change the rule, SEO must follow. Semantic SEO finds its root in Google Knowledge Graph, the most evolved method of answering questions. The time to simply match the keyword of the query with pages holding the keyword is gone. It is now time to solve queries. Any search query can be divided in two main steps: the first is to understand the query and the second is to answer it. While Google is an expert at retrieving data, it must understand the precise questions in order to pull out the right set of data.

A very good example we can use to illustrate the difficulty of understanding keywords is translation. A great majority of words cannot be translated properly if they are placed out of context. In daily life, we do not use keywords but sentences to avoid confusion. We (Google users) are often well aware of ambiguity and we play fairly. We combine keywords to help Google identify the aim of our query. When we were not precise enough in the query and the results are not what we really meant, we can formulate the query again. Where is the evolution then? The language did not gain its complexity overnight…

Until recently Google was ignoring the intricacy of the vocabulary. The retrieval system was straightforward: if you would say “car”, you would get the 10 best answers matching the “car” query. Today Google gives another dimension to its algorithm with semantics. Indeed, Google has a second thought on your query, broadens it and does not discard as much data as before. Now, if you would say “car”, Google would understand you used the keyword “car” but you could have used the words “auto” or “automobile”. Therefore, the result page would not be limited to “car” but would be extended to your intend behind the keyword. The incidence of Google’s new skill becomes evident on SEO Services India. The keywords you embedded in your page in the past have lost their value as single units. They must grow around the idea in order to feed Knowledge Graph. They are here to make sure there is no ambiguity around your page and they must help you transform your business into an entity. Semantic SEO will now put the emphasis on your specialty using the semantic variants of your keywords and bring your site to the result page for your keywords and their variants. Ask your provider of SEO India or contact us at

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