<\/span><\/h2>\nDomain change.<\/strong> Keep the same URL structure where possible, redirect every old URL to its match on the new domain, use the Change of Address tool, and keep the old domain registered for at least a year, ideally longer. Never let it expire, or you risk losing redirects and links.<\/p>\nPlatform change.<\/strong> Platforms often create different default URL formats, so audit slugs, trailing slashes, canonical tags, and pagination carefully. Check that metadata, schema, and image alt text carry over.<\/p>\nHTTP to HTTPS.<\/strong> Redirect all HTTP URLs to HTTPS, update canonicals and sitemaps, and fix mixed content warnings so no insecure resources load on secure pages.<\/p>\nEcommerce migration.<\/strong> Preserve product and category URLs where possible, keep product data feeds updated, handle out-of-stock and discontinued products with sensible redirects, and test checkout and payment flows thoroughly.<\/p>\nMulti-location or local business migration.<\/strong> Local businesses must treat contact information as a ranking asset. Keep your business name, address, and phone number consistent across your site, Google Business Profile, and directories. Maintain location pages and their URLs, redirect them carefully, and update local citations after launch. A specialist local seo company India<\/a><\/strong> can coordinate these updates, protect your map visibility, and make sure reviews and listings continue to point to the right pages after the move.<\/p>\n<\/span>Common Website Migration Mistakes to Avoid<\/strong><\/span><\/h2>\n\n- Skipping the benchmark.<\/strong> Without baseline data, you cannot tell what changed or why.<\/li>\n
- Redirecting everything to the homepage.<\/strong> This breaks relevance and wastes link value.<\/li>\n
- Leaving noindex or robots blocks on.<\/strong> A staging setting carried into production can erase your site from search results.<\/li>\n
- Forgetting images, PDFs, and other files.<\/strong> Media can earn traffic and links too, so include them in your plan.<\/li>\n
- Changing too many things at once.<\/strong> Large simultaneous changes make troubleshooting nearly impossible.<\/li>\n