{"id":5406,"date":"2015-08-05T08:08:59","date_gmt":"2015-08-05T08:08:59","guid":{"rendered":"http:\/\/designandrank.com\/design-new\/?p=5125"},"modified":"2015-08-05T08:08:59","modified_gmt":"2015-08-05T08:08:59","slug":"google-panda-out-with-its-4-2-refresh-update-algorithm","status":"publish","type":"post","link":"https:\/\/www.acsius.com\/blog\/google-panda-out-with-its-4-2-refresh-update-algorithm\/","title":{"rendered":"Google Panda Out With Its 4.2 Refresh Update Algorithm"},"content":{"rendered":"<p style=\"text-align: justify;\"><i>Global Refresh will impact search results worldwide, not just English results<\/i><\/p>\n<p style=\"text-align: justify;\"><strong>September 25<sup>th<\/sup> 2014<\/strong> saw <strong><a href=\"http:\/\/searchengineland.com\/panda-update-rolling-204313\" rel=\"nofollow\">Panda 4.1<\/a><\/strong> come to revolutionize companies\u2019 search ranking and revenue. Ten months later, Google has now announced the soon-to-happen roll out of its global refresh update \u2013 <strong><a href=\"http:\/\/searchengineland.com\/google-panda-4-2-is-here-slowly-rolling-out-after-waiting-almost-10-months-225850\" rel=\"nofollow\">Panda 4.2<\/a>,<\/strong> aimed at higher quality search results with some unprecedented improvisations.<\/p>\n<p style=\"text-align: justify;\">The impact on your site\u2019s traffic may go unnoticed for a while until the complete roll-out of the update in the coming months. Sites that were hit by Panda during the earlier updates may not see an immediate full impact of the 4.2 refresh update, but will observe changes in their organic rankings gradually over time. Also, sites that were penalized by Panda earlier and have made appropriate changes will now have a chance to emerge among the quality search results as produced by Google. This implies that while the 4.2 Refresh Update is a new chance for some that have taken corrective actions on their content, it can mean a penalty for others who have not.\u00a0 The Panda 4.2 rollout will significantly affect 2-3% of queries, approximately 36 million search results.<\/p>\n<p style=\"text-align: justify;\">Being a global refresh update, the <b>Panda 4.2<\/b> will have an impact on search results worldwide, and not just in English.<\/p>\n<p style=\"text-align: justify;\">If your site\u2019s Google traffic begins to plummet in the coming months, it indicates that Panda 4.2 has ranked your site negatively. Consequently, recovery will be difficult when an entire domain is affected. To retain or surpass previous rankings, it may no longer suffice to optimize the landing pages with relatively weaker content, but to instead focus on developing higher quality content across the entire domain, and waiting for the next iteration of the update.<\/p>\n<p style=\"text-align: justify;\">Google\u2019s initial intentions with Panda have stayed relatively the same \u2013 to punish content mills, keyword stuffing, ugly or broken websites, and any sort of unsavoury practices that exploit Google\u2019s search algorithm. Accordingly, it\u2019s critical to remember what Google certifies as \u201cbad quality content\u201d, and develop content that is potentially Google-friendly.<\/p>\n<p style=\"text-align: justify;\"><b><a href=\"https:\/\/moz.com\/rand\/\" rel=\"nofollow\">Rand Fishkin, SEO expert and co-founder of Moz<\/a><\/b> suggests that content creators\u00a0should focus\u00a0on quality rather than quantity when it comes to improving SEO rankings. He added, \u201cThe vast majority of links and shares and amplification signals of all kinds are going to only the top five or ten per cent of content that gets put out. There\u2019s not a whole lot of value in writing a decent blog post anymore. [There\u2019s not a lot of value] unless you can be pretty extraordinary.\u201d<\/p>\n<p style=\"text-align: justify;\">In simpler terms, your site should focus on creating well-written, original and better content with a less bloated website design.<\/p>\n<p style=\"text-align: justify;\">The impact of this update will be realized slowly. While the scores are already calculated, these are site-wide scores and haven\u2019t been fully assigned to all the pages on a specific site or the whole index yet. Some pages on a site may be assigned the score, and some may not. Therefore, the negative or positive impact of Panda 4.2 will be realized over months, and not days. Unlike the past Panda updates, this rollout will observe a more gradual increase or decrease in your Google traffic over time. This means it is even more crucial to be aware of the start of an update, in order to determine whether your site has been affected or not. This causal relation is important.<\/p>\n<p style=\"text-align: justify;\">Google\u2019s recent launches include \u201cMobilegeddon\u201d which encouraged sites to be mobile-optimized and mobile-friendly to be among the top-ranked sites by Google, and \u201c<b><a href=\"http:\/\/searchengineland.com\/the-quality-update-google-confirms-changing-how-quality-is-assessed-resulting-in-rankings-shake-up-221118\" rel=\"nofollow\">Quality Update<\/a><\/b>\u201d or \u201c<b><a href=\"http:\/\/www.searchenginejournal.com\/google-phantom-update-rolling-out-targeting-informational-how-to-content\/132812\/\" rel=\"nofollow\">Phantom Update<\/a><\/b>\u201d which rewarded sites that featured Google-certified quality content.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Refresh will impact search results worldwide, not just English results September 25th 2014 saw Panda 4.1 come to revolutionize [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5406","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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