{"id":5409,"date":"2015-11-29T08:13:01","date_gmt":"2015-11-29T08:13:01","guid":{"rendered":"http:\/\/designandrank.com\/design-new\/?p=5133"},"modified":"2015-11-29T08:13:01","modified_gmt":"2015-11-29T08:13:01","slug":"seo-2015-top-trends","status":"publish","type":"post","link":"https:\/\/www.acsius.com\/blog\/seo-2015-top-trends\/","title":{"rendered":"SEO 2015 \u2013 Top Trends"},"content":{"rendered":"

Search Engine Optimization has become the most spoken word in the online world.\u00a0 The SEO industry has evolved over the years based on user experiences and business needs. Businesses and corporates that would like to establish a stable online presence have to adapt to newer SEO strategies and tactics.<\/strong><\/p>\n

Industry experts have been analyzing and assessing the way in which SEO has impacted online business growth.\u00a0 Here are the top trends in 2015:<\/p>\n

Mobile SEO<\/strong><\/p>\n

2015 has witnessed the rise in the mobile-only user percentage. Recent studies conducted in the United States observed that 25% of the American population uses only a mobile device to access the Internet.\u00a0 Based on a recent study, the younger population across the globe is expected to use only cellphones to access the web. It is found that more than 50 billion local searches are made using mobile devices.<\/p>\n

Mobile SEO is essential to target mobile-only users. Mobile users use content differently and they usually use search to look for information \u2018on the go\u2019.\u00a0 Websites that don\u2019t incorporate SEO techniques for the mobile platform will see a dip in search engine rankings. \u00a0Google has provided an easy tool to check if a website is mobile-friendly.\u00a0 Trend Analysts recommend a responsive web page design<\/strong> that will address the mobile user needs. Businesses have to impact mobile SEO strategies into their growth plan to make their presence felt in this new platform.<\/p>\n

Conversation based queries<\/strong><\/p>\n

Google trends show an increase in conversational queries.\u00a0 Website users are encouraged to type in keywords that are more like sentences used in conversation and human communication. Search engines utilize semantic searches which now use the intent, context and meaning in a search query instead of the keywords. Conversational or long-tail keyword phrases will continue to grow in importance for SEO rankings<\/strong>.<\/p>\n

Infinite scrolling and its impact on SEO<\/strong><\/p>\n

Applications like Facebook<\/a><\/strong>, Twitter<\/a><\/strong> and Pinterest<\/a><\/strong> use infinite scrolling.\u00a0 It\u2019s considered an attractive feature and many websites have started implementing this technique. Google has challenges crawling web pages that have infinite content!! Hence it recommends some techniques. To name a few, it suggests that websites follow the below guidelines for better SEO.<\/p>\n