{"id":5420,"date":"2016-03-14T09:44:55","date_gmt":"2016-03-14T09:44:55","guid":{"rendered":"http:\/\/designandrank.com\/design-new\/?p=5174"},"modified":"2016-03-14T09:44:55","modified_gmt":"2016-03-14T09:44:55","slug":"google-launched-a-new-layout-what-does-it-mean-for-seo-professionals","status":"publish","type":"post","link":"https:\/\/www.acsius.com\/blog\/google-launched-a-new-layout-what-does-it-mean-for-seo-professionals\/","title":{"rendered":"Google Launched a New Layout! What Does it Mean for SEO Professionals?"},"content":{"rendered":"<p>Google is known for exciting its users with some new updates and features. It is possible that you have noticed the recent updates from the leading searching engine showing now up to 4 ads above the desktop search results and at the same time removing ads appearing on the right-hand side.<\/p>\n<p>As far as the impact of such an update is concerned, it is yet to be experienced. As one can easily observe, there are several positive and negative impacts of this move.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.acsius.com\/blog\/google-launched-a-new-layout-what-does-it-mean-for-seo-professionals\/#Reason_for_saying_it_is_a_good_move\" >Reason for saying it is a good move<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.acsius.com\/blog\/google-launched-a-new-layout-what-does-it-mean-for-seo-professionals\/#The_reason_that_makes_it_bad\" >The reason that makes it bad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.acsius.com\/blog\/google-launched-a-new-layout-what-does-it-mean-for-seo-professionals\/#Long_term_overview\" >Long term overview<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Reason_for_saying_it_is_a_good_move\"><\/span><strong>Reason for saying it is a good move <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Well, in accordance with the analysis report, advertisements in the banner position generally receive 14x the click-through rate of the same ads covering the same keyword on the right-hand side generally get clicked at a highly cheaper rate.<\/p>\n<p>Besides, most impressions on the right-hand side generally shifted to waste from a performance point of view, which causes shifting more advertisements towards banners rather than the right-hand side. It indeed makes a great impact on your campaigns. Fewer ad positions also clearly reflect an average position.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_reason_that_makes_it_bad\"><\/span><strong>The reason that makes it bad <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This change tends to make a direct impact on the auction dynamics of <strong>Pay Per Click (PPC)<\/strong>. You can now see only seven ads total instead of 11 ads previously mainly because of these changes. And in fact, more than half of the outcomes are in the high-value banner positions. One can also expect more biddings to enhance as brands and also must try to maintain a great impression share and put some hard efforts for the top-of-page positions.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Long_term_overview\"><\/span><strong>Long term overview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your balance between SEO and PPC is certainly going to be more crucial than ever. The screenshot below offers typical commercial search engine results that make things clear. This is something that basically seems to be a major issue for SEO traffic.<\/p>\n<p>Apart from this, PPC outcomes are generally getting highly expensive. Enhancing CPCs gives a clear indication that your search engine optimization needs to work more than ever before. It is important for you to ensure that your campaigns are well balanced and tested to be aware of how much PPC slack your SEO campaign can choose.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is known for exciting its users with some new updates and features. It is possible that you have noticed [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5420","post","type-post","status-publish","format-standard","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Launched a New Layout! 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