{"id":5434,"date":"2016-05-16T10:15:43","date_gmt":"2016-05-16T10:15:43","guid":{"rendered":"http:\/\/designandrank.com\/design-new\/?p=5220"},"modified":"2016-05-16T10:15:43","modified_gmt":"2016-05-16T10:15:43","slug":"17-simple-ways-to-improve-your-websites-seo-by-doing-less","status":"publish","type":"post","link":"https:\/\/www.acsius.com\/blog\/17-simple-ways-to-improve-your-websites-seo-by-doing-less\/","title":{"rendered":"17 Simple Ways to Improve Your Website’s SEO by Doing Less"},"content":{"rendered":"

SEO is a prevalent online marketing strategy, and so, competitive, but it’s consistently shocking at how a lot of business entrepreneurs and marketers choose not to engage in an SEO strategy just because of its superficial drawbacks or limitations. One of the major misperceptions is that SEO is costly, and it’s determined by the fact that some companies have expensive packages that cost an abundance of dollars per month. There is a chance that SEO can be extravagant for highly-competitive and national-scale businesses, but that doesn\u2019t signify it\u2019s unaffordable for the standard business owner.<\/p>\n

In reality, there are several simple strategies you can implement yourself, for free, to skillfully optimize your site for search engines.<\/p>\n

Here are some of the important things to do to enhance your website’s SEO:<\/p>\n

Find out targeted keywords.<\/strong><\/p>\n

Look for the keywords that are relevant to your niche and have hardly any competitors.\u00a0Google Trends\u00a0and\u00a0Google\u2019s Keyword Tool\u00a0in AdWords are a few free tools that are great in fetching all the data you require.<\/p>\n

Remove duplicate content.<\/strong><\/p>\n

If any instances of duplicate content are found on your site, then Google Search Console will display the same. Generally, these are the result of canonicity mistakes (not a copy), but you still need to fix this to keep your website in a good position.<\/p>\n

Fix 404 page not found errors.<\/strong><\/p>\n

These errors are like deadlocks, and nobody likes deadlocks. Once again, check Google Search Console for aid, and\u00a0set up 301 redirects when needed to shut the gaps here.<\/p>\n

Use unique title tag for each page.<\/strong><\/p>\n

Every page must have a title tag, of less than 70 characters, that explains the page, features the targeted keyword\u00a0and is distinctive from every other title tag\u00a0on your site.<\/p>\n

Write a captivating Meta description for every page.<\/strong><\/p>\n

Each page must also have a Meta description, less than or equal to 160 characters, that more perfectly describes the page. The Meta description perhaps doesn\u2019t have much of an impact on your actual page rankings, however, it definitely influences click-through rates. There\u2019s proof that click-through rates affect rankings, still, make sure that your Meta descriptions are different, to the point\u00a0and persuasive.<\/p>\n

Systemize your URL structure.<\/strong><\/p>\n

Your URLs must have a breadcrumb trail and represent clear indicators of the content on the page, like the page title. Evade using a lot of or random strings of text in your URLs.<\/p>\n

Update your blog frequently.<\/strong><\/p>\n

A lot of content is never a bad thing as long as it\u2019s useful to the readers. Google of late unveiled an algorithm update that seems to favour\u00a0new content, so you must keep your blog up-to-date to take advantage of.<\/p>\n

Include H1, H2, H3, and more headers in\u00a0your content.<\/strong><\/p>\n

Your content must be sensibly divided into subsections, with sub-heads and headlines. These require being marked with HTML tags (H1, H2, H3, etc.) to foster the Google process and recognize the objective and niche of your content.<\/p>\n

Incorporate internal links.<\/strong><\/p>\n

Linking together the applicable pages of your site is excellent for user experience,\u00a0and assists Google better identify the relationships between pages on your site. For sites on WordPress, there are plugins available that can automatically\u00a0help,\u00a0like SEO Auto links.<\/p>\n

Optimize your images.<\/strong><\/p>\n

The images on your web page must be optimized for SEO as well, and that task is\u00a0quite simple\u00a0–title them properly, add descriptive ALT tags\u00a0and keep them in the right format.<\/p>\n

Refer to authoritative external sources<\/strong><\/p>\n

Google keeps tabs on what you link to in an article. Citing authoritative sources to support your claims will\u00a0make your content more convincing and reliable to Google plus to your readers.<\/p>\n

Include social media integrations.<\/strong><\/p>\n

Every piece of writing on your site should be followed by social share icons. This is because social shares provide as\u00a0indirect ranking indicators, serving you the opportunity to earn more inbound links that pass authority support to your site.<\/p>\n

Improve your website loading speed<\/strong><\/p>\n

This might seem to be simple or as complicated as you make it; there are a lot of ways to make a site quicker. That is by decreasing image sizes, installing a caching plugin, swapping hosting providers\u00a0and removing unwanted plugins.<\/p>\n

Upgrade for mobile devices.<\/strong><\/p>\n

The majority of Google search now takes place on mobile devices, so if your site isn\u2019t mobile-friendly then you could be losing out on a huge part of traffic. Also, Google will not show your website notably in mobile search results if you ignore to optimize your site for mobile.<\/p>\n

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Earn some inbound links<\/strong><\/p>\n

As a surefire strategy, link-building needs huge investment, but if you are just initiating, you can earn some links by doing a few simple things<\/p>\n