PPC Case Study
Increasing Visibility, Traffic & Online Sales for a Gym Equipment E-commerce Store in Singapore
Client Overview
Business Name: F1 Recreation
Industry: Gym & Fitness Equipment (E-commerce)
Market: Singapore
Website / Landing Page: https://f1-recreation.com.sg/
Monthly Google Ads Budget: SGD 4,800
Campaign Type: New Google Ads Campaign Setup
Primary Objectives:
Business Challenge
Campaign Objectives
- Achieve strong search visibility for gym equipment–related keywords
- Maintain a CTR above 5% to ensure traffic relevance
- Drive initial online sales and establish conversion benchmarks
Account & Campaign Structure
A Search Network–focused campaign was launched and structured into:
- Brand Campaign
- Brand name + branded product searches
- Category Campaigns
- Gym equipment Singapore
- Home gym equipment
- Commercial gym equipment
- Product-Specific Ad Groups
- Treadmills
- Dumbbells & free weights
- Strength & cardio machines
Keyword Strategy
Focused on mid-to-high intent keywords to support both discovery and purchase behavior.
- Sample Keywords:
- “gym equipment Singapore”
- “home gym equipment Singapore”
- “commercial gym equipment supplier”
- “buy treadmill Singapore”
- “fitness equipment online Singapore”
- Added ongoing negative keywords such as:
- “used equipment”
Campaign Performance (November Month)
| Metric | Result |
|---|---|
|
Total Spend |
SGD 3,844.32 |
|
Impressions |
72,587 |
|
Clicks |
3,992 |
|
Click-Through Rate (CTR) |
5.50% |
|
Average CPC |
SGD 0.96 |
|
Conversions (Sales) |
24 |
|
Cost Per Conversion |
SGD 160.18 |
Key Conclusions
- Achieved high visibility with over 72K impressions in the November month
- Maintained a strong 50% CTR, indicating high ad relevance
- Generated nearly 4,000 qualified website visits
- Kept CPC under SGD 1 in a competitive e-commerce niche
- Successfully recorded 24 online sales