PPC Case Study
Increasing Online Visibility & Website Traffic for 24/7 Fitness Gym in Singapore
Client Overview
Brand: 24/7 Fitness
Industry: Fitness & Wellness
Location: Singapore
Landing Page: https://sg.247.fitness
Monthly Google Ads Budget: SGD 1,500
Campaign Type: New Google Ads Account Setup
Primary Goal: Increase brand visibility and qualified traffic to the website
Business Challenge
Campaign Objectives
- Improve search visibility for gym-related keywords
- Drive relevant, local traffic to the website
- Establish baseline performance data for future lead-generation campaigns
Strategy & Execution
1. New Account & Campaign Setup
- Created a Search Network–only campaign to capture high-intent users
- Structured campaigns into:
- Brand Keywords (24/7 Fitness)
- Non-Brand Gym Keywords
- Location-Based Searches
- Geo-targeted users across Singapore, with bid focus near gym locations
- Ad scheduling set to 24 hours
2. Keyword Strategy (Visibility-Focused)
Focused on mid-funnel and discovery keywords to maximize impressions and clicks within budget:
Sample Keywords:
- “24/7 gym Singapore”
- “gym open 24 hours Singapore”
- “fitness gym Singapore”
- “fitness centre in singapore”
Bidding & Budget
- Initial bidding strategy: Maximize Clicks
- Daily budget optimized to ensure consistent visibility throughout the month
- CPC caps applied to prevent overspending on competitive terms
Results (Last 30 Days)
| Metric | Performance |
|---|---|
|
Monthly Spend |
SGD 1,366.30 |
|
Impressions |
75,585 |
|
Clicks |
13,364 |
|
Avg. CPC |
SGD 0.10 |
|
Click-Through Rate (CTR) |
17.68% |
|
Search absolute top impression rate |
44.89% |
Key Conclusions